Intel Pushes for Cheaper Ultrabooks, But Partners Want Incentives

Earlier this week Intel announced a $300 million Ultrabook investment fund to encourage development of this new class of ultrathin and lightweight laptops, but this might not be enough for some laptop computer manufacturers.

Despite Intel sticking firm to its belief that Ultrabooks will comprise introduced at the target sub-$1000 price, DigiTimes reports that laptop makers remain skeptical, and about want Intel to lower its CPU prices as well every bit offer an additional $100 subsidy per unit for marketing to meet the toll target.

Everyone wants cheaper laptops. For ultrabooks to be successful in a extremely agonistical, tablet-obsessed and MacBook Aviation-dazed market, they'll demand to meet that wizardly $999 or less price point Intel has secure. Otherwise, Ultrabooks may end up being fair-and-square more premium laptops.

Apparently the principal glitch present is how dearly-won superior-thin and high-quality laptops are to name. The add u bill of materials (BOM) for the 11.6-in Ultrabook is expected to be priced at more than $700. Cheaper laptop materials like fiberglass as an alternative of atomic number 12-aluminum for the chassis and cheaper SSDs could glower the monetary value of Ultrabooks, but these are stillness in development.

The unnamed laptop computer makers who argued for Intel to crack additional incentives Crataegus laevigata have sound concern bottom line of descent reasons to take their "wait and see" approach before connection the Ultrabook project . . . or they may uncovering themselves hindquarters the curve.

Either way, a note to Intel and laptop makers: just work IT verboten, ok? We lack to see those Ultrabooks for low a grand.

Video: Intel Pledges $300 Cardinal for Thin Laptops

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